How to Get The Most Out of a Networking Event

With T-minus one day until the WIBA 5th annual conference, we thought we would share our tips and tricks for getting the most out of a networking event. Whether you’re talking with fellow delegates or with one of our amazing sponsors, follow these tips to get the most out of the conference.

1. Set a goal

Before the event even starts, think about what you want to take away from the conference. Are you looking to practice networking? Is there a person or company you really want to impress? Or, are you trying to know more about what it’s like in an industry? Whatever it may be, set a goal for yourself to ensure that you accomplish this and get what you came for.

2. Meet new people

I’ll be the first to admit that when I go to networking events I tend to migrate towards someone I know. It’s easy, comfortable and makes you feel more secure when talking in a room filled with strangers. Break away from this. The point of these events is to expand your network and create new connections. Meet someone new and talk to people from an organization you may not be familiar with, it could open a whole new path for yourself.

3. Ask simple questions

It’s easy to just shy off to the edges of the room, waiting for someone to approach you. You don’t need to be a natural extrovert to excel at networking events. To get the conversation going just ask easy questions, like “how did you get started with this organization”, or “what’s your favourite part of the job”. Remember to listen intently to their replies to create good follow ups from there!

4. Remember to follow up

If you have had a great conversation at the event and would like to know more about the organization they work for, it’s very important to follow up. Ask what is the best way to contact them, whether it be through Linkedin or email. Get in touch within 48 hours of the event to show the individual that you’re interested in the organization. Remind them of where you met, thank them for their time and tell them it was great talking to them.

5. Be yourself

This may seem redundant, but never underestimate the importance of being authentic. There is no point in displaying what you perceive the individual or organization wants, if that doesn’t align with you. I know they say ‘fake it till you make it’. But you can only fake it for so long. Display your personality. This is the fastest way to create sincere connection while networking.

About Author

Lily Kwiecien is a third year Commerce Student at Dalhousie University. She is the Blog Coordinator for the Rowe Women in Business Association.